Why UX Designers Need to Become Product Designers

Why UX Designers Need to Become Product Designers

The user experience design field is constantly evolving. Just like the products and services they design, UX designers understand they must also adapt to meet emerging market trends and user expectations. Increasingly, this means working not just as UX designers but...
How Does Empathy Play Into Design Thinking?

How Does Empathy Play Into Design Thinking?

In this moment of worldwide uncertainty, we could all use a healthy dose of empathy. While being empathetic helps us understand the experiences of others in our lives, this trait can be a major benefit in the design process, too. In fact, design firm IDEO notes that...
The Importance of Design Communities

The Importance of Design Communities

While the idea of belonging to a networking group isn’t anything new, UX designers are increasingly turning to specialized communities to help move their field forward in important and critical ways. Shifting from networking to nurturing relationships Networking is...
Using Storytelling in UX Design

Using Storytelling in UX Design

The way we tell stories may have shifted over the millennia, but the importance of storytelling to humanity has never wavered. The benefits of storytelling even extend to UX design. Not only does storytelling help create a narrative flow for users, it also helps the...


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