Designing Digital Products to Grow Audiences

Designing Digital Products to Grow Audiences

Digital products come in a variety of forms, but they all have one thing in common: to be successful, they need to be well-designed. One of the most important jobs a product designer has is to help identify what digital products a brand should focus on, how they...
Designing For Conversation with AI and Chatbots

Designing For Conversation with AI and Chatbots

Automation in the workplace has grown significantly over the last decade and enjoyed a major surge during the pandemic, with companies trying to free up staff workload. For example, AI customer support navigation increased over 290% year-over-year, according to one...
Why UX Designers Need to Become Product Designers

Why UX Designers Need to Become Product Designers

The user experience design field is constantly evolving. Just like the products and services they design, UX designers understand they must also adapt to meet emerging market trends and user expectations. Increasingly, this means working not just as UX designers but...
How Does Empathy Play Into Design Thinking?

How Does Empathy Play Into Design Thinking?

In this moment of worldwide uncertainty, we could all use a healthy dose of empathy. While being empathetic helps us understand the experiences of others in our lives, this trait can be a major benefit in the design process, too. In fact, design firm IDEO notes that...


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