Considering the macro picture of UX, what will the future hold?   Are you prepared to say goodbye to the great design bonanza?   Ara J. Berberian shared these thoughts via UX Magazine.



When Apple finally released the Apple Watch this past spring, they launched a series of commercials touting how useful the device could be in our lives. One of the commercials depicted a young tourist on a trip to Berlin. While dancing at a club, she glances at her Apple Watch to read lyrics to a song that the DJ is playing. The use case was such a stretch that if I had significant cash reserves, I would be compelled to short sell Apple stock. This was the clearest evidence yet that despite the very strong importance of and interest in great experience design, the UX industry is about to endure a thorough shakedown.

The Era of Obvious UX Design Needs Is Over

So if the era of obvious UX design needs is over, you ask, when did it begin? Although the concept and practice of UX in relation to interface design has been around for a few decades, this bonanza I speak of didn’t really kick in until Web 2.0 arrived around 2004. The convergence of web design standards (W3C!), front-end development techniques (ajax!), user-generated content (reviews!), and an understanding of the need for usability led redesign efforts across the web. Additionally, startups and big business alike began to truly see the importance of good design as a key differentiator thanks in large part to Apple’s resurgence through design leadership. It’s hard to imagine now, but before this time, most websites looked like this: