If you’re looking for a new job in UX, you’ll need a strong portfolio. But it can be a challenge to know where to start, whether you’re a seasoned UX designer with years of experience under your belt or searching for an entry-level role. Here are a few pointers to help you get started:

Be Prepared
The time to start thinking about your portfolio is well before you start looking for work. Whether you’re currently employed in UX or you’re still a student, make sure to keep a running tab of your projects, noting where you excelled and where you may have fallen short. This step will save you the trouble of digging through files and emails when it’s time to update and submit your portfolio. If you’re a student, you’ll be on your way to having a solid portfolio by the time you graduate and will likely be well ahead of your classmates.

Stand Out
Recruiters and hiring managers spend all day long looking at resumes and portfolios. On average, you’ll get seven seconds to show your stuff. How can you stand out from the competition?

Make it easy for the person reviewing it to understand your process and what you’ve got to offer.
Use images, videos, infographics, and yes, even GIFs when appropriate.
Harness technology to create an interactive portfolio that shows you’re cutting edge.
Consider including some non-traditional components, such as testimonials from users or videos that show off your process and the way you like to work.

Final step? Make sure that you link to your portfolio on your website and LinkedIn. Make it easy for a potential employer to contact you.

Show Your Range
People use your portfolio to decide if you’re worth hiring, so make sure it shows a wide range of projects across different mediums. Consider showcasing not just your best work but projects that tested your abilities. Include a written explanation of how you came up with the design and what made it especially challenging for you. Share your process, not just the final project. Including successes and failures can help show your ability to adapt, modify, and evolve.

Your Portfolio Should be a Reflection of You
What kind of UX professional do you want to be? Your portfolio is a snapshot of who you are, your personality, and the way you think through problems. Make sure that your portfolio is also a reflection of you. Use a personal tone and voice in your work. Your portfolio should show off both your abilities and your strengths as a well-rounded potential employee.