For years, good customer experiences came with a friendly, in-person service. Today’s consumers seek a smooth digital experience that allows for a seamless interaction with a brand and all it has to offer. In fact, the digital experience has become a fundamental aspect of attracting and retaining customers as well as staying ahead in the overall market. Consequently, it’s vital for businesses to take steps to meet consumer expectations and create a good experience through technology. Here are five tips to enhance your mobile app user experience design:

1. Simplify it.
One of the easiest ways to encourage individuals to utilize your application is to keep it simple. Do your best to make the flow from one screen to the next as smooth as possible and make the most important aspects of the app the most readily accessible.

2. Build a digital rapport with your customers.
Whether you’re dealing with prospective or existing customers, you should always aim to build on their trust. To begin with, don’t ask for an abundance of personal information to use the app. With the amount of spam and identity theft in the digital marketplace, your customers will feel more comfortable signing up for an app with only a name and email address.

If you ask for less personal information, you lower the risk of identity theft for your users.If you ask for less personal information, you lower the risk of identity theft for your users.

3. Communicate selectively.
Odds are your application isn’t the only one that your customer uses. Don’t make yours be the one responsible for the most push notifications. Communicating through push notifications can be an effective means of digital marketing, but customers should always have the ability to stop receiving them, and you should do your best to plan their strategic delivery.

4. Ask for feedback.
The easiest way to find out what customers think about your application is to ask them. Make it easy for users to provide feedback – both positive and negative – about the app. After you receive the feedback, respond to it. Be sure to always respond to customers who have provided you with feedback within a 24-hour period of time.

5. Update your app.
If you want to stay atop mobile app sales, it’s a good idea to update the features of your app regularly. Improve on the shortcomings and hone in on the positive aspects of your application. Updating a mobile app periodically will help you and your team better meet the needs of your customers.

In today’s marketplace, customer service has been replaced by user experience. If you’re looking for simple ways to improve your user experience design on your mobile apps, be sure to follow these easy tips.