Using Storytelling in UX Design

Using Storytelling in UX Design

The way we tell stories may have shifted over the millennia, but the importance of storytelling to humanity has never wavered. The benefits of storytelling even extend to UX design. Not only does storytelling help create a narrative flow for users, it also helps the...
What is Service Design?

What is Service Design?

A design isn’t truly completed until it is in use. But how can UX designers ensure that product teams understand the needs of the user, challenge their assumptions, rethink issues and, finally, generate creative answers that can be tested? The answer is service...