What is Service Design?

What is Service Design?

A design isn’t truly completed until it is in use. But how can UX designers ensure that product teams understand the needs of the user, challenge their assumptions, rethink issues and, finally, generate creative answers that can be tested? The answer is service...
How can design thinking help your next project?

How can design thinking help your next project?

You might have heard of design thinking but think it’s just another buzzword in an industry full of jargon. (If you’ve never heard of design thinking, take a read of our latest blog post “What is design thinking?”) In fact, design thinking is actually a process that...
What is design thinking?

What is design thinking?

As someone working in a user-focused role, you know better than most about the incredibly important role that design plays in our lives. As you know, from the way we drive our cars and navigate our streets to the choices we make in our software and technology, design...