Good UX Design Can Beat the Competition

Are we entering the age of the customer? Market research firm Forrester argues that consumers of digital technology – such as websites, mobile devices and applications – are increasingly feeling empowered enough to shape business strategy. The idea is that...

Don’t Fear Data In UX Design

When building interfaces, designers regularly face a number of subjective questions. How large should this button be, and what shape is most appealing to the user? Does this interactive element provide an adequate visual response? Is this progress bar useful, or will...

Upcoming Trends In UX Design For Mobile Devices

Mobile-first design has been growing in importance for years. As smartphone browsers grew more powerful – eventually rivaling desktop browsers – web developers learned that their products could not succeed without a strong mobile presence. According to...

3 Interview Questions For Applicants To Ask

When job seekers sit for interviews, they tend to focus on answering the questions posed to them. This is understandable, given that they need to give prospective employers the best view of their qualifications possible. But interviewers aren’t just looking for...

What role does emotion play in UX design?

Users drive UX design, therefore their behaviors and feelings are chief among a designer’s concerns. That emotional connection is tricky to pinpoint, but once it’s been found, it makes a world of difference. As a designer, how can you use both your...