Minimizing Complexity With Design

Minimizing Complexity With Design

Whether they are creating a user onboarding workflow, the home screen for an app, or a single button, successful UX designers do more with less.  In fact, designers are moving away from “Swiss army knife”-style applications altogether by no longer cramming features...
The Future of Service Design

The Future of Service Design

We usually think of service as an activity we take to help a customer, but as customer interactions have rapidly digitized, this concept has taken on a new meaning. Service design in the digital age looks at the entire customer journey, from awareness to advocacy, and...