3 Tips for Creating Inclusive Personas

3 Tips for Creating Inclusive Personas

User experience work begins and ends with the user in mind. In order to help design teams better understand the people they are serving, many designers create fictionalized personas that represent their target user bases.  When designing personas, however, it’s easy...
Why Personalization Is A Growing Trend In UX Design

Why Personalization Is A Growing Trend In UX Design

For years, UX designers have had to design interfaces that work for the largest number of people possible. This has meant incorporating intensive user research into their process to understand how and why people use a particular product or tool, as well as trying to...